‘TIME’ – LEXUS presents an innovative art & technology exhibition at Milan Design Week 2024, with a campaign by Tobias HUTZLER c/o ROCKENFELLER & GÖBELS on GoSee
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In late April, LEXUS unveiled its new exhibition ‘Time’ as part of Milan Design Week, the world’s largest international design event. The global campaign for the art and technology exhibition was realized by Photographer and Director Tobias HUTZLER c/o ROCKENFELLER & GÖBELS.
‘Time’ shows how software and energy innovations can influence the future development of cars and how these vehicles enable luxury to co-exist with carbon neutrality. The works of art draw inspiration from Lexus’ electric vehicle concept LF-ZC (Lexus Future Zero-Emission Catalyst), illustrating the possibilities of next-generation electric vehicles.
‘Beyond the Horizon’ by designer Hideki Yoshimoto and his Tangent studio shows mobility of the future that evolves through software innovations. The piece, produced in collaboration with musician and composer Keiichiro Shibuya, immerses viewers in light and sound.
‘8 Minutes and 20 Seconds’ is a new piece by Marjan van Aubel which incorporates solar design and technology in pursuit of a carbon-neutral future.
GoSee : rockenfellergoebels.com/
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